Founded and designed by Valeria Colturi in the Italian Alps
My story begins with days spent on Cross-Country ski trails and nights in my room as a girl, between rolls of fabric: in 1985 I became cross-country skiing Junior Italian champion, but I have always been in love with fashion.
Out of rebellion from the terribile mountain apparel available back in the day, I started combining my two passions: in 1989 I created my first brand “Crazy Mountainwear”, setting out to create the most innovative mountain clothing - gear that looks as good as it performs.
Today, 30 years later, my products are sold in over 500 stores all around the Alps
With Colturi, I'm starting a new exciting chapter, fulfilling a long-held dream of mine: launching a Women-only mountainwear brand that carries my name.
As an athlete, I soon realised at my own expense how most mountain brands create women products by merely adapting their men line, and we’re just an afterthought!
At Colturi, we strive to combine the bleeding edge of technical performance with an Italian fashion style to create the best mountain apparel… With girls needs in mind!
